Nivea/Life Agency
Monday, June 13, 2011 at 09:37AM The shoot began in March, the first City chosen, Birmingham. The final city Cardiff on 13th April.
The brief : to photograph "closeness" in "real relationships". In other words, we would streetcast real people where we could find them and shoot them having first had a Q&A session to discover their relationship and record contact details. Five cities were chosen, Birmingham, Brighton, Cardiff, London and Edinburgh.
The team: a big thank you to: Colin Hoskins, Assistant. Deanne Lewis, talent scout. Ellie Tobin Hair and make-up. Leela Axon, amin and production. Louise Almond. AD for Life Agency. Production LPA, client support Laura Gibson, Life Agency.
The weather ? Cold and wet, in almost every location. Shorts were soon replaced by heavy duty outdoor trekking pants.
The models? An inspiration in every way, looking back still makes us all smile.

Richard, Emma and Vespa Daley mum dad and daughter Birmingham

Donald and Sylvia Murrell Husband and wife Birmingham

Maria and Apetri friends Birmingham

Jilli and Florie Smith, mother and daughter Birmingham

Jerome and Sophie, friends Birmingham

Michelle and Steve from Glasgow, married, Brighton

Julie and Vyvian, friends Brighton

Arfan and Shanti, partners, London

Maria and Svetlana, mum and daughter, London

Carr and Nicoll families, Edinburgh

Mancini, Ward and Burns families, Edinburgh

Nicky and Callum, mum and son, Cardiff

Pam and Suzanne, friends, Cardiff
The final chosen images will be used on billboards and on the web.
10000 frames were taken on Canon and Nikon cameras. There were no technical hitches.
6 pairs of gloves and numerous rain wear items were bought on location.
Everything was hand held including the lighting, (Elinchrom Quadra Ranger and Sunbounce) for speed and portability.
The Nivea Moments of Closeness site:
http://www.nivea.co.uk/Experience/ext/en-GB/mmoc
